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Case study 07 · Design systems and complex tools
WLM CRM + Captyon
A campaign CRM built as a system, and a video editor for people with no editing experience.
WLM CRM
WLM ran several white-label e-commerce brands. I designed the product architecture and UX of one platform for all of them: campaigns, landing pages, CMS, CRM, orders, social media and support. Built in Figma as a design system, from atoms to pages, so dozens of screens stay consistent by construction.
Captyon
Captyon, its video tool: edit, subtitle with manual or automatic translation, and publish to YouTube, Vimeo, Instagram and Facebook in minutes, made for people with no editing experience. I designed the UX/UI, from the marketing site to the editor.
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